🔒 Privacy Policy

Protecting Your Information to Protect Your Pet

Last Updated: November 2025

Your Privacy, Your Pet's Safety

We know your pet is family, and your trust means everything. This Privacy Policy explains how we collect, use, and protect your information – all to serve one purpose: helping bring your lost pet home safely.

1. Information We Collect to Keep Your Pet Safe

Personal Information (To Reunite You with Your Pet)

When you create an account, we collect:

  • Contact Information: Name, email, phone number, and address (for shipping and account verification)
  • Emergency Contacts: Backup contacts who can help bring your pet home
  • Account Credentials: Email and password to secure your account

Pet Information (To Identify and Protect Your Furry Family Member)

To help reunite lost pets, we collect:

  • Pet Details: Name, breed, age, weight, color, distinguishing marks
  • Photos: Current pictures to help finders identify your pet
  • Medical Information: Allergies, medications, special needs (to keep your pet safe while lost)
  • Microchip Number: Backup identification if available

Order Information (For Your FREE Tag Delivery)

When you order a FREE Driyu tag:

  • Shipping Address: Where to send your pet's tag
  • Payment Information: Processed securely by Stripe (we never see your full card number)
  • Order History: Tracking numbers and delivery status

2. How We Use Your Information to Help Your Pet

We use your information for one main purpose: bringing lost pets home. Specifically:

🏠 Reuniting Lost Pets

  • Displaying your contact info when someone scans your pet's tag
  • Allowing finders to see your pet's photo and important details
  • Connecting finders with you instantly through calls or messages
  • Sending you alerts when someone scans your lost pet's tag

📦 Delivering Your FREE Tag

  • Processing your order and payment ($10 shipping & handling)
  • Shipping your pet's tag via USPS with tracking
  • Sending order confirmations and shipping notifications

📧 Keeping You Informed

  • Order confirmations and shipping updates
  • Important account notifications
  • Platform updates that improve pet safety
  • Emergency alerts about your lost pet

3. Email Communication Policy

By creating an account, you agree to receive transactional emails that help keep your pet safe:

✅ Emails We Always Send (Required for Pet Safety)

  • Order Confirmations: When you order your FREE tag
  • Shipping Notifications: Tracking info when your tag ships
  • Tag Activation: Confirmation when your pet's tag is activated
  • Lost Pet Alerts: Immediate notifications if someone scans your lost pet's tag
  • Account Security: Password resets and security updates

📬 Emails You Can Control (Optional)

  • Platform feature announcements
  • Pet safety tips and best practices
  • Community updates

You can adjust these preferences in your account settings, but we recommend keeping all pet safety notifications enabled.

4. When We Share Your Information

Your privacy is sacred. We ONLY share your information in these situations:

🔍 When Someone Finds Your Lost Pet

To reunite you with your pet, the following information is visible to anyone who scans the tag:

  • Your Pet's Photo and Vital Details (Medical needs, allergies, special care)
  • Your Primary Contact Phone Number (Call/Text)

⚠️ For Your Safety: We strictly do NOT reveal your home address to finders.

📍 Location Data: When a finder scans the tag, we capture their device's location to provide you with a "Last Seen" map update to help you locate your pet.

💳 Payment Processing

  • Stripe processes your payment for shipping ($10)
  • We never see or store your full credit card number
  • Stripe is PCI-DSS compliant and encrypted

⚖️ Legal Requirements

  • Law enforcement requests related to pet theft or safety
  • Court orders or legal processes
  • Protecting rights, property, or safety

🚀 Business Transfers

We do not sell your data to advertisers or data brokers. Your information is not a commodity – it's a tool to protect your pet.

However, if Driyu is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. In such an event, we will notify you via email and/or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

5. How We Protect Your Information

We use industry-standard security measures to protect your data:

  • Encryption: HTTPS/SSL encryption for all data transmission
  • Secure Storage: Encrypted database storage via Supabase
  • Access Controls: Row-level security ensures you can only access your own data
  • Password Protection: Your password is hashed and never stored in plain text
  • Regular Monitoring: We monitor for security threats and vulnerabilities

While no system is 100% secure, we're committed to protecting your information as if it were our own pet's safety on the line.

6. Your Rights & Control Over Your Data

You have complete control over your information:

✏️ Access & Update

  • View and edit your account information anytime
  • Update your pet's profile, photos, and medical information
  • Change your contact information and emergency contacts

🗑️ Delete Your Data

  • Request deletion of your account and personal data
  • Contact us at support@driyu.com to initiate deletion
  • Important: Deleting your account deactivates your pet's tag, removing their protection

📭 Email Preferences

  • Opt out of non-essential emails in your account settings
  • Note: You'll still receive critical pet safety notifications

7. Cookies & Website Analytics

We use minimal tracking to improve our service:

  • Essential Cookies: Keep you logged in and remember your preferences
  • Analytics: Understand how people use Driyu to improve pet safety features
  • No Ad Tracking: We don't use advertising cookies or sell your browsing data

8. Children's Privacy

Driyu is for pet parents 18 years and older. We don't knowingly collect information from children under 13. If you believe a child has created an account, contact us immediately and we'll delete it.

9. How Long We Keep Your Information

We retain your information for as long as:

  • Your account is active
  • Your pet's tag is registered
  • Required by law (e.g., order records for tax purposes)

After account deletion, we may retain anonymized data for analytics, but all personally identifiable information is removed.

10. Updates to This Privacy Policy

We may update this policy to reflect new features or legal requirements. We'll notify you of significant changes via email. Continued use of Driyu means you accept the updated policy.

11. Questions About Your Privacy?

We're here to answer any privacy questions or concerns:

Email: support@driyu.com

Subject Line: "Privacy Question"

Website: driyu.com

12. Governing Law and Jurisdiction

This Privacy Policy and any disputes related to it or your use of Driyu shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law principles.

Any legal action or proceeding arising under this Policy shall be brought exclusively in the federal or state courts located in Texas. By using our service, you consent to the personal jurisdiction and venue of these courts.

📋 Texas Data Privacy Compliance: As a small business under Texas law, we do not sell sensitive personal data to data brokers or advertisers, ensuring compliance with the Texas Data Privacy and Security Act (TDPSA).

💚 Our Promise

Your trust is the foundation of everything we do. We protect your privacy so we can protect your pet. Every piece of information you share helps us bring lost pets home to the families who love them. Thank you for trusting us with your furry family member's safety.